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F4 for leaders

Excellence doesn't stop at the office.

The company cannot outperform the person running it. F4 holds you to the same standard you hold the business to, across four pillars: fitness, focus, fraternity and finance. Scored, reviewed every thirty days, so you stay on track at home as well as at work.

For you

Everything starts with the same ten minutes.

The F4 assessment. It shows you where your four pillars actually sit right now, and it's the first thing that tells both of us whether this is going to work. Then I go through it with you, before you join anything at all.

Nobody calls you because you took it, and nothing is sold to you at the end. If you decide you want in, that's when we talk, and I go through your four pillars with you before you join anything. There is no other way in, to any of it.

Cover of F4: The High Achiever's Handbook by David Wible

The book

F4: The High Achiever's Handbook.

The four pillars your performance rests on: fitness, focus, fraternity and finance. I wrote it from thirty years in the operator's seat, and everything in F4 for leaders is built on it. Read it first, or read it alongside the work.

Why it starts here

Intensity is not a personality trait. It's the requirement.

Everything I do runs on it. The system doesn't work on people who want to feel like they're working on themselves. It works on people who'll tell the truth on a form nobody is watching them fill in, and then go and do something about what it says.

The intensity becomes the lie detector for your intention.

That's why the only door is a piece of work rather than a sales call. Ten minutes costs you almost nothing and costs me nothing to read, and it still tells me more than an hour on the phone would. Mostly it tells me whether you'll still be doing this in March.

What comes after

The room, or one to one.

One is a room you join and stay in for as long as it's useful. The other starts with four sessions and thirty days, and only becomes a longer commitment if it has earned one. By the time we've been through your assessment together, it's usually obvious which of the two you are. Investment is set when we go through your assessment together.

In a room, with everyone the group program

The Cave™ Academy

Cancel any time

The four pillars, worked live in a room. One hour every Tuesday, format up to me and up to what the week needs, with The Cave™ running underneath the other six days. This is the groundwork the other three are built on.

  • The weekly hour, live, with me in it
  • The Cave™ in full: goals, check-ins, your record
  • My video between Tuesdays, and your reply
  • Message me and text me any time
  • Everyone on the same pillar in the same week
  • Cancel any time
One to one with me it starts with thirty days, every time
Start here · everybody does

The Intensive

Four sessions and thirty days inside The Cave™

Four sessions with me on what's actually going on, and thirty days inside The Cave™ to find out whether the way I work is the way you work. It's how every one-to-one engagement begins, and it stands on its own if that's as far as you want to take it.

  • Four 1:1 sessions
  • Thirty days of The Cave™
  • No recurring commitment of any kind
  • Nothing to cancel if you stop here
Thirty days in, we both know. Then you decide.
After the Intensive

Legend

Ongoing · three months to start, then month to month

Private and ongoing. We go deep on your business and your life together, and it goes wherever you need it to go.

  • 1:1 sessions on your calendar
  • I arrive having read your week
  • The Academy room included
  • Between sessions when something breaks
After the Intensive

The Boardroom

Ongoing · three months to start, then month to month

Everything Legend is and more of it, aimed at the company as well as the person running it.

  • Everything in Legend
  • Company strategy alongside the personal work
  • The most access I give anyone
  • A small number of people, by design

Nobody signs up for a year of anything on the strength of a good conversation. Thirty days is long enough to know whether this works on you, and short enough that finding out costs you very little.

What happens next

Three things, and the first one is yours.

One · You take the assessment

About ten minutes. Four pillars, honestly answered. Nobody calls you because you took it, and nothing is sold to you at the end of it.

Two · We go through it together

I read your four pillars back to you and tell you what I actually see, including which one is pulling the others down. Nobody joins anything before this, and I read it before we speak.

Three · You start where it fits

The room, or the Intensive if it's going to be one to one. Legend and the Boardroom come later, after the thirty days. Sometimes the honest answer is none of it yet, and I'll tell you that instead of selling you something.

Ten minutes, and then you'll know.

Most people who don't finish it were never going to finish the harder things either. That's not a judgment, it's just the most useful thing either of us can learn today. Finish it and we'll sit down with what it says.