For your business For you About David Speaking Client login Talk with David → Take the 10-minute assessment →

For established business owners and CEOs

Your business still depends on you for too much.

Brave Cave helps you build a team that takes ownership and make room for life outside work. Work directly with David Wible on the business you lead and the life you want it to support.

Talk with David Take the 10-minute assessment →

30 years operating businesses. Five companies built and sold.

You built a successful business. Why does so much still land on you?

01

Your team brings you decisions they should be able to make.

02

You spend too much time checking whether work got done.

03

Important knowledge lives in people’s heads.

04

Your health, relationships, and time get whatever is left.

We work on what needs to change in your company and in how you spend your own time.

David Wible, founder

Thirty years running businesses. Clients in their own words.

Three decades running companies across manufacturing, retail, trucking and technology: five built and sold, and one scaled into more than seventy countries. Read their stories →

30years operating businesses
5companies built and sold
70+countries one company scaled into

Ashok Aggarwal

“I can come with a really complicated problem or challenge or issue and Dave gets it within minutes.”

Co-founder and managing partner, M&S Consulting

Jeannette Sermak-Proulx

“My business has grown as a result of David Wible and Brave Cave.”

Owner and director, Plaza Production One

Ben Berry

Mountain Craft
Cristy Cali holding a sign that reads Best coach ever

Cristy Cali

“Best coach ever.”

Founder, Cristy Cali Jewelry

Where do you need help first?

For your business
Build a team that takes ownership.

Leadership team development

Give your team clear responsibilities, decision authority, and a shared way to manage work. David helps you put those practices in place and reviews progress with you each quarter.

See how the business program works → Or start with a free leadership team review →
For you
Make room for the life you want.

Executive coaching for business owners

Work with David on your health, focus, relationships, and financial priorities. Set clear goals and build a practical rhythm for following through.

See the coaching options →

Start with either one. Quarterly reviews check whether the practices are being used. Companies that meet the requirements can earn Brave Cave certification. How certification works · Every way to work with us

What the work looks like

Not a report. Working documents your team uses.

Each session leaves your team with something written down, agreed and kept. These samples come from Larkspur Freight Co., a fictional company we use for demonstrations. A real company's documents stay private to that company.

01 · The team book

Larkspur Freight Co. · Operations

Amelia Hart Head of Operations

What do you need from the team?
Bad news early. I would rather hear about a late load at 7 than find out at 4.
How do you accept criticism?
Better in private and with a day to think. I get defensive in the moment and I know it.
How do you give feedback when something is not right?
Straight, usually too fast. I am working on asking first.

One page per person, so everyone knows how their colleagues work, including how they take hard feedback.

02 · The communication policy

Larkspur Freight Co. · Operations

Where work lives

Work lives in
The TMS
Not in
Slack DMs · Text · The whiteboard in bay 3
Text
Slack, #dispatch only
Voice
Radio on the floor, phone off it
Video
Google Meet

Several people may work on something. Exactly one owns it.

Signed Amelia Hart, Head of Operations

One place for work and one channel each for text, voice and video, signed by the leader and reviewed every quarter.

03 · Levels of delegation

Larkspur Freight Co. · Operations

Marcus Oyelaran Warehouse manager

Warehouse staffing rotaEmpower
Receiving dock scheduleLead
Safety walk-throughsLead
Damaged-freight claimsManage

What would earn the next level Sign off claims under $2,000 without Amelia reviewing each one.

Who decides what, process by process, and what earns more room. Reviewed every quarter, so you can see who has grown.

04 · Battle cards

Larkspur Freight Co. · Operations

Carrier onboarding Held by Hannah Lindqvist

Purpose
A new carrier is set up once, properly, so the first load does not stall on paperwork.
Done means
Insurance, W-9 and rate agreement on file before the first pickup is booked.
  1. Request insurance certificate and W-9.
  2. Check the carrier’s safety rating. Anything below satisfactory goes to Amelia first.
  3. Send the rate agreement for signature.

The processes that live in one person’s head, written down by the person who does them, with a review date.

Parts five and six, the team’s one number and each person’s monthly plan, are built on these. See all six parts →

Clear priorities. Practical work. Regular follow-through.

1

Tell David what needs to change.

Share what is happening and what you want to be different.

2

Choose the right starting point.

Agree on the priorities, scope, and commitment before beginning.

3

Put the changes into practice.

Work on clear actions and review progress together.

David Wible speaking at a podium

The founder

I’m David. I have run the kind of business you run.

For thirty years I built and ran companies in manufacturing, retail, trucking and technology, and sold five of them. I know what it is like when everything waits on you, and what it takes to build a team that does not need you in every decision.

One client calls me a sparring partner. I will be positive, practical, and honest with you about the hard thing, and I will stay with you while you act on it.

Meet David →

Speaking

Bring this to your CEO group, association or leadership offsite.

Keynotes and working sessions on building a team that takes ownership, and keeping a life outside work while you do it.

Speaking topics and booking →

What would you like to stop carrying yourself?

Tell David what is happening in your business or your life, and what you want to change.

Talk with David Take the 10-minute assessment →

The newsletter · Not ready to talk yet?

Out of the Middle.

Short notes for owners on getting out of the middle of every decision, and keeping a life outside work while you do it. Only when there is something worth saying.

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